Nigeria’s ride-hailing industry is entering a new phase following the exit of global e-hailing company Uber from the country after 12 years of operations, with indigenous platforms and new entrants expected to compete for opportunities in the evolving transportation market.

One of the companies preparing to enter the sector is PromiseLand Innovations Limited, which says it plans to launch its ride-hailing platform, ProTaxi.

The planned launch comes barely weeks after Uber announced the end of its Nigerian operations, effective September 2, 2026, following what the company described as a review of its business priorities and investment focus.

ProTaxi is being developed as a locally owned technology platform designed to connect passengers with drivers in Nigerian cities, with the company identifying affordability, technology and environmental sustainability as key areas of focus.

A major part of the company’s proposed strategy is the gradual adoption of electric vehicles, which it believes could help reduce vehicle operating costs and potentially ease transportation expenses for passengers.

The company said, “We believe getting around should be easy, affordable, and environmentally responsible.”

ProTaxi is owned by Amb. Lawrence Oloche, whose PromiseLand business interests also include real estate development.

According to the company, the ride-hailing platform will provide drivers with flexibility in determining their work schedules, allowing them to operate either full-time or at selected periods.

For passengers, the platform is expected to offer app-based trip booking, location services, different payment options, trip information and access to ride receipts.

The proposed safety features include driver verification, real-time trip tracking, ratings and reviews, as well as the option for passengers to share their live locations with family members and friends.

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PromiseLand Innovations said it also intends to pursue a long-term strategy built around environmentally sustainable transportation and the increased use of cleaner energy alternatives.

The entry of new players comes at a significant moment for Nigeria’s ride-hailing industry, which has been reshaped by Uber’s departure after more than a decade in the country.

Uber’s exit has drawn attention to the difficult operating environment confronting ride-hailing businesses, including rising operating costs, inflation and wider economic pressures, while also creating fresh competition for companies seeking to serve passengers and drivers in major Nigerian cities.

For ProTaxi, the launch will represent an attempt to enter a market that remains highly competitive but has been altered by the departure of one of its most recognisable global operators.

The company is betting on a combination of locally developed technology, flexible opportunities for drivers and a longer-term focus on electric mobility as it prepares to take its place in Nigeria’s changing e-hailing landscape.

Ahead of its planned launch, the ProTaxi rider application is available on iPhone and Android devices.

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