Policy clash threatening Nigeria’s outdoor advertising sector

By Oluseye Ojo An advertising expert, Dr. Theodore Ekechi, has warned that overlapping regulatory frameworks, conflicting fees, and fragmented enforcement are threatening the stability and growth of Nigeria’s outdoor advertising sector. He gave the warning at the 41st Annual General Meeting of the Out-of-Home Advertising Association of Nigeria (OAAN) held in Abeokuta, Ogun State. Ekechi, […]

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